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The Jealous Curator loves lone tree coffee (really!)

You'd think that my VERY FIRST blog post would be about coffee, instead it's about what transpired and inspired me over a cup of coffee with my new found friend, Danielle Krysa creative director at she & he.  After chatting about the happenings in our lives since high school (we both graduated from SSS a few years apart) it was down to business.  I casually mentioned to Danielle that we (Darin & I) were thinking of rebranding The Beanery Coffee Company, a brand we created 16 yrs prior for our "then" cafe to better suit our "now" artisan coffee roastery.  Danielle's response, "you should, I can help, we should start sooner rather than later".  Wise words as 8 months and hundreds (I should have counted) of emails later with Danielle at the helm, lone tree coffee was born!  I have to admit, I had no clue back at our first meeting, how awesome it would be to work with Danielle nor how capable and dedicated she was to her work.  Nor did I understand her current workload and accomplishments as author of her soon to be released art book (that will be sold in bookstores and galleries all over the world).  Wow!  I have started taking more frequent peeks at her blog www.thejealouscurator.com/blog/ in hopes that her artistic talent will somehow wear off on me!  Thanks Danielle, we love lone tree coffee and wish you success with your book!

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1 comment

  • it’s true…i DO love lone tree coffee ; )
    we have absolutely loved working with you guys – i’m actually kinda sad that the bulk of the work is done (don’t worry, i won’t make you rename/rebrand just to keep me entertained!)


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