You'd think that my VERY FIRST blog post would be about coffee, instead it's about what transpired and inspired me over a cup of coffee with my new found friend, Danielle Krysa creative director at she & he. After chatting about the happenings in our lives since high school (we both graduated from SSS a few years apart) it was down to business. I casually mentioned to Danielle that we (Darin & I) were thinking of rebranding The Beanery Coffee Company, a brand we created 16 yrs prior for our "then" cafe to better suit our "now" artisan coffee roastery. Danielle's response, "you should, I can help, we should start sooner rather than later". Wise words as 8 months and hundreds (I should have counted) of emails later with Danielle at the helm, lone tree coffee was born! I have to admit, I had no clue back at our first meeting, how awesome it would be to work with Danielle nor how capable and dedicated she was to her work. Nor did I understand her current workload and accomplishments as author of her soon to be released art book (that will be sold in bookstores and galleries all over the world). Wow! I have started taking more frequent peeks at her blog www.thejealouscurator.com/blog/ in hopes that her artistic talent will somehow wear off on me! Thanks Danielle, we love lone tree coffee and wish you success with your book!
1 comment
it’s true…i DO love lone tree coffee ; )
we have absolutely loved working with you guys – i’m actually kinda sad that the bulk of the work is done (don’t worry, i won’t make you rename/rebrand just to keep me entertained!)